Social Media Campaign Design for LWMC
LWMC, a cleaning company focused on urban waste management, needed a strategic social media campaign to enhance public awareness and engagement. The goal was to create visually compelling and informative content that encouraged responsible waste disposal, highlighted the company's services, and strengthened community involvement. The challenge was to make cleanliness a relatable and action-driven topic for the audience while maintaining a balance between corporate professionalism and social impact.
Challenge & Solution
One of the key obstacles was audience engagement—many people perceive waste management as a background service rather than a community-driven responsibility. To counter this, the campaign was designed with a mix of storytelling, interactive elements, and educational content. Bold and engaging visuals were created to highlight before-and-after transformations, while infographics simplified complex messages about waste segregation and recycling. Additionally, user participation was encouraged through challenges, polls, and testimonials to make the campaign more relatable.
Final Result
The final strategy combined consistency with creativity. A structured content calendar was implemented, ensuring a mix of informative, interactive, and promotional posts. Hashtags and localized messaging amplified reach, while collaboration with influencers and community figures added credibility. As a result, LWMC saw an increase in public awareness, engagement rates improved, and the campaign successfully positioned the company as not just a cleaning service but a movement advocating for a cleaner, more responsible community.
Category:
Advertising
Software:
Photoshop, Illustrator
Service:
Advertising
Client:
LWMC
Date: